Overview

Ten minutes is all it takes to Launch Your Profits! Launching your fireworks program is as easy as 3-2-1!

As a proven industry leader, our promise to you is excellence, expertise and client focus, building on our tradition of innovation.

For more information on our program, view the Reasons To Launch With BLAST-OFF Fireworks below, or click the arrow to get started now.

3. Meet Mission Control

At BLAST-OFF Fireworks, our goal and underlying passion is to be Canada’s market leader in Family Fireworks. Trust, youthfulness, vision, and client-focus are, in our opinion, fundamental keys in the development of long-term client relationships.

With over twelve years of corporate history, BLAST-OFF Fireworks has been dedicated to coupling the highest quality fireworks with an unparalleled service experience. While much has changed since our inception, one facet remains the same: our devotion to you, and the success of your fireworks program

BLAST-OFF Fireworks continues to be a proven industry leader. With our "Guaranteed Sale" purchasing terms, a robust emphasis on corporate technology, and Canada's largest fireworks selection, BLAST-OFF Fireworks is quickly becoming Canada's preferred fireworks partner. Our National Distribution Center, located in Selkirk, Manitoba, services over 1200 independent and national merchants across Canada.

As we continue into the future, investments in client relationships and value-added services are areas of utmost importance to our organization. Specifically, education and partner profitability are two areas of continuous refinement. To this end, we are pleased to announce the refinement of the following value-added tools and services:

• The Client Toolbox™ - The ultimate reference manual for every fireworks retailer.
• InfoDOC™ - Answer customer questions with this useful information system.
• The Launch Pad™ - Our exclusive electronic newsletter, published quarterly.
• Integrated Marketing Support - We have your promotional needs covered.
• RocketVision™ - Updates to Canada's first Point-Of-Sale fireworks video system.

Through it all, our promise to you is excellence, expertise, and client focus, building on our tradition of corporate innovation.

Our Management Team

2. Choose Your Rockets

Now for the exciting part! With over 400 items available year-round, BLAST-OFF Fireworks is sure to have something for even the most demanding fireworks enthusiast!

Having the right fireworks products, at the right prices, is a sure way to Launch You Retail Profits™! Be creative and unique in your product selection - your fireworks category is a prime method of differentiating your outlet from competing retail locations.

When choosing your rockets, three basic guidelines should be considered:

1. Space - As a general rule, fireworks should be positioned in a high-traffic location within your store, encouraging impulse purchases. It is a great idea to merchandise fireworks in a fashion that peaks customer interest, and displays should be faced and cleaned regularly. Good signage is crucial in directing customers attention to your fireworks display.

To be effective with your retail fireworks display, approximately six linear feet of shelving should be budgeted per thousand dollars of product on display. Should availability or safe storage be a factor at your retail outlet, consider the BLAST-OFF Fireworks Loan-A-Cabinet™ fixture program, detailed on the "Stow Your Cargo Tab"

2. Budget - In selecting fireworks for your retail outlet, remember that a BLAST-OFF Fireworks Mission Control Specialist will keep in touch after your purchase! Be conservative with initial fireworks inventories, reducing inventory carrying costs and increasing overall category profitability. Remember that additional inventory is only a call or click away, and that a BLAST-OFF Fireworks Mission Control Specialist is standing by to help you with future top-up orders!

3. Variety - Ever hear the saying, "Variety is the Spice of Life"? Your fireworks category is no different! Retail customers appreciate the ability to choose from a vast selection of products with differing colours, effects, and display lengths. There are two elements of variety to consider when selecting your optimal fireworks assortment:

• Item Price - Merchandising a wide variety of price points will increase customer purchase size, while serving all customer segments. Don't be afraid to stock higher-ticketed fireworks items...they will sell!
• Item Type - Successful retailers will incorporate a variety of item types into their product selection. Retailers should select items from each of the item categories listed on the BLAST-OFF Fireworks price list. Carrying a wide variety of item types will help your retail outlet be perceived as the "Fireworks Authority" within your community!

Click here to Choose Your Rockets. Not sure of what to order? Keep things simple... engage AUTOPILOT™ and leave the work to us! Choose from one of our many expertly prepared "Retail Assortments", starting around $600. Whether you wish to merchandise loose products, family packs, or a combination of the two, there is sure to be a package that will Launch You Profits™!

1. Stow Your Cargo

As the importance of safety continues to dominate the public mindset, a review of your fireworks storage practices should be a crucial aspect of pre-launch preparations. It is vital to consider how you will be storing your fireworks, where they will be stored, and the physical amount of product that you intend to merchandise within your retail outlet.

Protocols pertaining to the safe storage of Family Fireworks are administered by Natural Resources Canada. Over the past couple of years, Natural Resources Canada has refined its standards for family fireworks storage, releasing “Bulletin 51”.

A summary of the fireworks storage requirements contained within “Bulletin 51” are as follows:

Note: Fireworks contained within Family Packs or cellophane wrapping may be merchandised in areas allowing direct consumer access. Appropriate locations include: Bunk-end displays, profit panel displays, impulse and cash register displays, and seasonal-products sections.

RECOMMENDED

• Consult with your local municipality or fire prevention office to verify municipal storage requirements prior to merchandising fireworks.
• Ensure that fireworks are displayed in a manner which prevents public access to loose product. Family packs, blister packs, or shrink wrapped items, however, may be merchandised without restricting public access.
• Loose fireworks items must be stored in such a way as to prevent fire from spreading rapidly from one lot to the next.
• Good areas for displaying loose fireworks products include:
  • Shelving areas behind your retail checkout.
  • In a locked display cabinet.
  • On a high product display shelf in your retail store.
  • In a BLAST-OFF Fireworks Loan-A-Cabinet™ display unit.
• Post a "NO SMOKING" sign near the display area.
• Ensure that your retail outlet satisfies Workplace Health and Safety regulations pertaining to unobstructed emergency exits.
• Install a suitable ABC fire extinguisher in your retail setting.
• Verify that the purchasers of fireworks are 18 years of age of older.

NOT RECOMMENDED

• Merchandising illegal or unapproved fireworks articles.
• Storing in excess of 1000 kg of consumer fireworks at your retail outlet.
• Storing fireworks in retail lots greater than 25 kg.
• Storing fireworks with other dangerous goods like paint, propane cylinders, or cooking oil.
• Displaying fireworks in areas of direct sunlight or direct heat.
• Permitting minors to purchase or handle retail fireworks.

Short on space? Choose BLAST-OFF Fireworks Storage Solution that meets your needs!

Choose your Storage

Meet Mission Control... check! Choose Your Rockets... check! Stow Your Cargo... check!

All systems are go for launch! Click “BLAST-OFF” below to Launch Your Profits!

Blast-OFF

Congratulations... Your are go for Launch!

Following the launch of your fireworks program, a BLAST-OFF Fireworks Mission Control Specialist will maintain constant contact!

Your Account Representative will be in touch to ensure that you have adequate selection for peak selling seasons, to inform you of upcoming product arrivals, and to provide helpful merchandising tips.

To finalize your initial order and confirm delivery specifics, simply send your completed Master Price List to Mission Control for immediate processing. Simply fax your completed Master Price List to Mission Control at (204) 785-8006

If you prefer to place your order by telephone, dial 1-866-827-4765 to connect immediately with a Mission Control specialist.

Upon placing your order, sit-back, relax, and be rewarded for your efforts. To thank you for your business, BLAST-OFF Fireworks is pleased to offer the following client rewards with your first order of the year:

Additionally, all clients of BLAST-OFF Fireworks are invited to take advantage of exclusive value-added products and services. Click Here for more information on our value-added portfolio.

Prefer to plan your mission on paper? Please complete the form below to request a complementary BLAST-OFF Fireworks Program Guide, including information on quantity discounts. Our staff will prepare and mail information specifically for you and your location.
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